David Paleschuck: Branding Bud | The Commercialization of Cannabis Artwork

Know Grow Create

This podcast is my pursuit to bring all things cannabis into the mainstream. To break through the stigma and show everyone the myriad of ways cannabis can unlock their true potential that has been within them all along. Drawing from decades of restaurant experience, I am able to look through a culinary lens at the complexity and opportunities of the cannabis plant. We will explore THC and CBD and all the other 111 cannabinoids. You'll learn about your Endocannabinoid System (ECS), discover terpenes and the unlimited combination of synergistic effects they offer. Learn from heritage farmers how to grow regeneratively. Growing up in the Napa Valley opened my eyes to the craft of wine making and the true impact of terroir and natural farming practices. This level of craft is in its infancy in Cannabis. Lets change that together!

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Know Grow Create

David Paleschuck: Branding Bud | The Commercialization of Cannabis

March 15, 2021 • Charlie Crebs • Season 1 • Episode 11

With over twenty years of brand-building and consumer marketing experience at American Express, MasterCard, PepsiCo and Microsoft – and over seven years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; and most recently as Chief Brand Officer at Evergreen Herbal – Paleschuck has played a part in creating many of today’s well-known cannabis brands. His writings on cannabis trends, branding and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times, PROHBTD, among others.

David and I have gotten to know each other through Club House and we have had some really great conversations. I wanted to have him on the podcast to hear more about his book and his perspectives on ever aspect of cannabis. Since this recording we have started a club in Club House called "All Things Cannabis".

David Paleschuck

Branding Bud

Join us in our clubs: "All Things Cannabis" Fridays 8-10pm PDT Branding Bud, 10-12am Know Grow Create, 12-2am Late Night with Aaron Salles and Friends.